Introduction
“Código” is a lively track by George Strait, released on December 7, 2018. This song stands out not only for its catchy rhythm but also for its unique inspiration—Strait’s personal connection to Código 1530 tequila, a brand in which he is an investor.
The inception of “Código” is deeply intertwined with Strait’s experiences in Mexico. Around 2016, while vacationing, Strait was introduced to a distinctive tequila that was privately produced and consumed by a select group of Mexican families. Impressed by its exceptional quality, he and his friends began bringing unmarked bottles back to the United States, contemplating how to make it more widely available. This led to their decision to commercialize the tequila, resulting in the establishment of Código 1530.
To celebrate and promote this venture, Strait collaborated with his son, Bubba Strait, and long-time songwriting partner, Dean Dillon, to craft a song that embodies the spirit of the tequila. The result was “Código,” a tune that blends traditional country elements with a Southwestern flair, featuring instruments like the accordion and fiddle. The lyrics transport listeners to a relaxed setting where “the tequila flows,” encapsulating the essence of leisurely moments enjoyed with a fine drink.
Upon its release, “Código” marked Strait’s return to new music following his 2015 album, “Cold Beer Conversation.” The song received attention not only for its musicality but also for its direct nod to Strait’s entrepreneurial endeavors in the spirits industry. Some listeners viewed it as a seamless blend of art and commerce, while others saw it as a heartfelt tribute to a product Strait genuinely cherishes.
The official music video for “Código” further enhances the song’s narrative, showcasing vibrant scenes that reflect the tequila’s heritage and the laid-back lifestyle it represents. Through this song and his involvement with Código 1530, George Strait offers fans a taste of his musical artistry intertwined with his passion for premium tequila, inviting them to share in the enjoyment of both.