Introduction
On January 14, 1973, Elvis Presley delivered one of his most emotionally resonant performances of “What Now My Love” at the Honolulu International Center Arena. The show, known as Aloha From Hawaii via Satellite, was not just a concert—it was a historic moment in broadcasting. It marked the first time a solo performer was beamed live via satellite across Asia and Oceania, with dates later in Europe and a delayed airing in the United States on April 4, 1973.
Accompanied by his esteemed TCB Band alongside The Sweet Inspirations, The Stamps Quartet, Kathy Westmoreland, and the Joe Guercio Orchestra, Elvis showcased a wide emotional range that evening—from rocking hits to heartfelt ballads . Nestled among numbers like “Burning Love,” “Steamroller Blues,” and “Suspicious Minds,” he delivered “What Now My Love,” a classic torch song, with deep, stirring sincerity—a moment that underscored his ability to convey vulnerability as powerfully as bravado
That performance wasn’t merely musical; it was cinematic and deeply intimate. Projected globally through cutting-edge technology, it affirmed Elvis’s status as a transcendent cultural icon whose reach defied borders. The included track on the live double-album of the concert helped the album soar to #1 on the Billboard charts and became Elvis’s final chart-topping live release during his lifetime .
In that moment—singing as part of a historic, globally-watched event—Elvis embodied the full arc of his artistry: the swagger of rock, the softness of balladry, and the power of his connection to millions. “What Now My Love” stands as a brilliant testament to his enduring emotional impact.