Introduction
“What Now My Love” is an iconic song that has captivated audiences worldwide since its inception. Originally composed by Gilbert Bécaud with lyrics by Pierre Delanoë, the French version titled “Et maintenant” was released in 1961 and achieved significant success, reaching the top of the French charts.
The song’s composition is notable for its rhythmic pattern, reminiscent of the traditional Spanish dance, the Boléro. This influence adds a unique flair to the melody, distinguishing it from other ballads of its time.
In 1966, the song gained international recognition when English lyrics were penned by Carl Sigman. This adaptation led to numerous covers by artists such as Sonny & Cher, whose version reached #14 on the US charts and #13 in the UK. Herb Alpert & the Tijuana Brass also released an instrumental rendition that same year, earning a Grammy nomination for Record of the Year in 1967.
Elvis Presley’s interpretation of “What Now My Love” is particularly memorable. On January 14, 1973, during his “Aloha from Hawaii” concert, he performed the song live, reaching an estimated audience of one billion viewers across 43 countries via satellite.
The enduring appeal of “What Now My Love” is evident through its continued presence in popular culture, including its feature in Claude Lelouch’s 1974 film “Toute une vie.” The song’s ability to transcend language barriers and resonate with audiences globally solidifies its status as a timeless classic.