Introduction
“It’s Now or Never” is one of Elvis Presley’s most iconic songs, blending the timeless melody of the Italian classic “‘O Sole Mio” with new English lyrics to create a passionate plea for love. Released on July 5, 1960, by RCA Victor, the track marked a significant departure from Presley’s usual rock and roll style, embracing a more romantic and orchestral arrangement. The song was penned by Aaron Schroeder and Wally Gold, who were inspired by Presley’s admiration for the original Neapolitan song, which he had encountered during his time in the U.S. Army in Germany. This influence was further fueled by his appreciation for Mario Lanza, a tenor who had popularized “‘O Sole Mio” in the United States.
The recording took place at RCA Studio B in Nashville, with Bill Porter engineering the session. Presley was accompanied by the Jordanaires on backing vocals and Boots Randolph on saxophone, contributing to the song’s lush, cinematic feel. Upon its release, “It’s Now or Never” achieved remarkable commercial success, topping the charts in multiple countries, including a five-week run at number one in the United States and an eight-week stint in the United Kingdom. It became one of the best-selling singles of all time, with over 20 million copies sold worldwide.
The song’s enduring popularity has led to numerous covers and adaptations, including a notable 1981 version by country singer John Schneider. In 2005, it was re-released in the UK, reaching number one once again. Elvis Presley’s “It’s Now or Never” remains a testament to his versatility as an artist and his ability to transcend musical genres, leaving a lasting legacy in the world of popular music.