Introduction
Released on March 18, 1999, “Write This Down” was the second single from George Strait’s album Always Never the Same. Written by Dana Hunt Black and Kent Robbins, the song portrays a man urging his loved one to write down the words “I love you” and stick them on the refrigerator door, ensuring the sentiment is never forgotten (en.wikipedia.org, countryrebel.com).
Upon release, the song quickly became a hit, reaching No. 1 on the Billboard Hot Country Singles & Tracks chart and holding that spot for four consecutive weeks, from June 19 to July 10, 1999. It was Strait’s 35th career No. 1 single and also crossed over to the Billboard Hot 100, peaking at No. 27—making it one of his most successful crossover singles (en.wikipedia.org, countryuniverse.net).
Musically, the song embraces a traditional country sound, with light twangy guitars, warm steel guitar fills, and polished production by Tony Brown alongside Strait himself. His steady, warm baritone breathes life into the charming lyrics, transforming a simple idea into an affectionate, even “charmingly funny,” romantic moment (countryuniverse.net).
The official music video features a live performance at Raymond James Stadium in Tampa, Florida, filmed in mid-1999 and directed by Deaton Flanigen, Bill Young, and Jack Hattingh (en.wikipedia.org, countryrebel.com). The performance captures Strait’s ability to maintain intimacy with his audience even in a massive stadium setting.
Overall, Write This Down is more than just a catchy, easy-listening hit—it’s proof of George Strait’s gift for turning everyday details, like a note on the fridge, into moments of musical sincerity and emotional connection. It remains a staple of his live shows today, standing as a testament to why he is celebrated as the “King of Country.”
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