Introduction

Elon Musk Offers Tom Jones £80 Million for Tesla Cybertruck Promo — But the Legend’s Response Left Him Speechless
London, September 4, 2025 — It’s not every day that the world’s richest man offers a music legend a fortune to promote a futuristic vehicle. But that’s exactly what happened this week when Elon Musk reportedly approached Sir Tom Jones with a jaw-dropping proposal: £80 million to become the face of the Tesla Cybertruck.
The offer itself was stunning enough. Yet what truly shook fans, industry watchers, and even Musk himself was the Welsh crooner’s unexpected response — a calm but firm refusal that left the billionaire momentarily speechless.
Musk’s High-Stakes Gamble
Elon Musk is no stranger to bold and unconventional publicity stunts. From launching a Tesla Roadster into space aboard a SpaceX rocket to turning social media into his personal stage, the mogul has consistently blurred the line between tech, entertainment, and spectacle.
This time, Musk’s sights were set on a legend of a different era: Tom Jones, the 85-year-old singer whose career spans more than six decades, dozens of hit singles, and a reputation as one of the greatest live performers in music history.
According to sources close to Tesla, the deal was designed to put the Cybertruck — a stainless-steel behemoth that has divided public opinion since its unveiling — firmly in the cultural spotlight. Musk envisioned Jones lending his deep, unmistakable voice to a global advertising campaign, performing at high-profile events, and aligning his timeless charisma with Tesla’s futuristic aesthetic.
“Tom Jones embodies cool that never goes out of style,” said a Tesla insider. “The Cybertruck represents the future of cool. Bringing them together was supposed to be a marketing masterstroke.”
The Crooner Says No
![]()
But when presented with the proposal, Tom Jones didn’t react with excitement or hesitation. Instead, he reportedly delivered a politely firm “no,” delivered in the same suave, unshakable manner that has defined his career.
“He didn’t even flinch,” said one source familiar with the exchange. “Musk was ready to negotiate, ready to push the figure higher, but Tom just smiled and declined. It was classic Tom Jones — charming, resolute, and utterly disarming.”
Musk, known for his quick wit and dominance in negotiations, was said to be stunned into silence, a rare occurrence for a man used to getting his way.
Why Refuse £80 Million?
The big question, of course, is why. Why would any artist turn down such an astronomical sum?
According to people close to Jones, the decision wasn’t about money — and that’s precisely the point. With an estimated net worth already well into the tens of millions, Jones doesn’t need the payday. What matters more, they say, is his legacy.
“For Tom, it’s always been about the music, the performance, and the connection with his audience,” explained a longtime associate. “He’s not interested in being a brand ambassador. He’s never wanted to be a salesman. At this stage of his career, protecting his authenticity matters more than any amount of cash.”
Some speculate that Jones’ refusal reflects a broader skepticism about the Cybertruck itself, which has been met with both awe and ridicule since its unveiling. Others suggest he might still be open to involvement with Tesla — but only if it felt genuine, not transactional.
“He might drive one for fun. He might even talk about it if he truly loved it,” said another insider. “But he’s not going to lend his voice, his face, or his name just because someone waves £80 million at him.”
Fans Praise His Principles

News of the exchange has ignited a storm of commentary online. Fans across social media praised the singer for turning down the offer, hailing it as proof of his integrity.
“This is why Tom Jones is a legend,” one fan wrote. “You can’t buy authenticity.”
Others took a more humorous angle, flooding Twitter and Instagram with memes. “It’s not unusual… to say no to Musk,” one viral post joked, referencing Jones’ classic 1965 hit. Another quipped: “£80 million? He said, ‘Delilah, I don’t need it.’”
The response underscores the deep affection and respect fans continue to hold for Jones — not just as a performer, but as a symbol of staying true to one’s values.
A Clash of Icons
In many ways, the standoff between Musk and Jones represents a clash of two very different icons. Musk, the restless visionary, constantly pushing boundaries and chasing attention. Jones, the seasoned artist, grounded in tradition, experience, and an unshakable sense of self.
While Musk thrives on risk and spectacle, Jones thrives on consistency and authenticity. The result? A cultural moment that highlights the contrast between the worlds of tech and music, and the limits of money’s persuasive power.
What Happens Next?
For Musk, the search for the Cybertruck’s perfect ambassador continues. Some analysts suggest he may pivot toward younger, trendier stars more closely associated with futuristic branding. Others argue that Jones’ refusal may, paradoxically, generate more publicity than any campaign could have.
For Jones, the episode only adds to his already legendary aura. He remains a touring powerhouse, selling out shows worldwide, and proving that age is no barrier to stage dominance. His decision to walk away from £80 million only cements his reputation as a man unwilling to compromise his principles — even when faced with an offer most would consider irresistible.
As one fan put it: “Elvis may have been the King, but Tom Jones is the Emperor — and emperors don’t bow to billionaires.”